I am sad to hear that waggin train is being bought out by Purina(Nestle) and that Lacey can no longer enjoy their treats.For the longest time she was enjoying their treats in addition to several other treats so she was not getting Waggin Train all the time.Still,it saddens us that Purina has bought them out and I(her owner) don’t have enough trust that the quality will remain the same enough to purchase again. As well as Natura Pet has also recently been bought out by P&G earlier this year.Although many still have good results I’d like to see that it doesn’t change for at least two year(2013) before I try to purchase any of these brands by Natura(P&G).With dog food companies going downhill,not to mention there’s rumors that Merrick is next(another possibly devastating decision to probably switch off Merricks dry/can in the near future),Lacey may eventually have to be fed raw in the near future….It’s getting really tough on making decisions for her food/treats and tough decisions will be made in the near future.Not a pretty though.
Here’s the article on Purina buying Waggin Train
St. Louis-based Nestlé Purina PetCare is beefing up its dog treat offerings.
Purina’s parent company, Swiss-based Nestlé, announced Friday that it is buying Waggin’ Train from private equity firm VMG Partners, headquartered in San Francisco and Los Angeles, for an undisclosed amount. The deal is set to close by the end of the month.
The Waggin’ Train line of meat jerky treats, chews and dental bones for dogs are made of chicken, duck, or beef.
Purina’s sells dog treats under its Beggin’ Strips, Moist & Meaty and Busy brands. The Waggin’ Train acquisition will boost Purina’s portfolio to include dental bones and snacks designed to help clean dogs’ teeth.
Purina will operate Waggin’ Train as a subsidiary that will report to Terry Block, Purina’s president of pet food, North America, said spokesman Keith Schopp. Waggin’ Train has 60 employees at its base in Anderson, S.C.
Waggin’ Train has grown its sales 30 percent annually for the past three years, and had $200 million in sales for the 12 months that ended in June.
“Importantly, this acquisition will fill a gap in our dog treat product portfolio, will provide a new growth platform and bring new consumers to the Nestlé Purina business,” W. Patrick McGinnis, CEO of Nestlé Purina PetCare, said in a statement.
Purina’s only other subsidiary is the PurinaCare pet insurance business, based in San Antonio.
Nestle Purina PetCare’s sales were up 2 percent for the first half of the year to $6.5 billion, compared to $6.4 billion in the first six months of 2009.
P&G buys out Natura Pet
Proctor & Gamble (PG) announced this week the acquisition of Natura Pet Products, a privately held company that produces holistic and natural pet foods. The price tag of the deal was not disclosed. Natura’s lines will join P&G’s other pet food brands like Iams and Eukanuba.
When it comes to strategy, Proctor & Gamble (PG) focuses on leading global brands and markets that are under-served. The opportunities must also be enormous. For example, P&G has a 20% share of the global house care market ($200 billion), 5% share of consumer health care ($240 billion) and 13% of beauty and grooming ($300 billion).
P&G’s pet division is still fairly small, accounting for only $747 million of the $19.2 billion in revenues reported in the latest quarter. Moreover, the business has been lagging recently, leaving some puzzled about this week’s acquisition. Yet, the sector does look promising. This is especially the case with premium brands, and Natura certainly has a strong offering. Its main lines include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma.
A Search for the Healthiest Pet Food
Many people consider their pets as a part of the family. As a result, it is not uncommon for pet owners to buy top-of-the-line pet foods.
Back in 1992, John and Ann Rademakers and Peter Atkins saw this as an opportunity and founded Natura Pet Products in Santa Clara, Calif. Their goal was to develop the “healthiest pet food in the world.” They consulted with veterinarians, breeders and nutritionists and used top-quality ingredients like USDA-inspected turkey, lamb, chicken, whole grain rice, vegetables and Grade A dairy products for their pet formulas. With so many ordinary pet foods on the market, the holistic and organic products from Natura definitely stand out.
Natura currently has a small footprint in the pet market, mostly selling through specialty stores and veterinarians. P&G should be able to effectively distribute Natura’s poducts through its extensive system.
See full article from DailyFinance: http://srph.it/cXOl21